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Why Pure Heroine by Lorde is Timeless

an article by Ranim Ali

art by Eman

Why Pure Heroine by Lorde is Timeless

From music to lyrics, Pure Heroine by Lorde is simply a timeless album.

Pure Heroine was released in the year 2013, yet I can still listen to it everyday and it’s always a new experience.

What makes this album timeless?

Nostalgia. Yes, as ironic as it sounds, nostalgia plays a major role in keeping this album relevant and making it mean something unique to each person. Nostalgia makes days seem better than they actually were, and in this modern age where things move at a faster pace than ever, we hold on to things that keep us connected to days where we had no worries. The “better” days, even if we are too attached to the past to realize that we are actually living in the good days right now, but I guess that's a realization for the future.

The lyrical aspect. Lorde was only 16 when she wrote the album, which is another point as to why the album has remained relevant over the years. It was written at the age of 16, making her a lyrical genius for her age, and making her music very relatable to different people at different stages of their lives.

The album was released before Lorde was famous, which makes her lyrics more raw and relatable to the audience because as we know an artist’s music gets less relatable as they grow more popular, that doesn't mean that it’s bad but just that it is simply not as relatable to the general public anymore.

The way the album grows with you as you age. There is a specific way to how Pure Heroine grows with you as you age, imagine hearing “It’s in your bloodstream / A collision of atoms that happens before your eyes / It’s a marathon run or a mountain you scale without thinking of size” when the album first came out, and then again now. Simply the aspect of how you relate to the album in different ways at different age stages in your life.

Here is an excerpt from clash music that I found funny and interesting

‘Lorde’ itself is her homemade feminisation of the noble noun, and the album title of ‘Pure Heroine’ literally describes a righteous female leader, yet has 90% of the internet quickly assuming the less-savoury meaning. NY Daily has already labelled each a “blasphemous stage name” and a “druggy play on words” (link). And the fact a writer three times her age can only see that one dimension should have Ella kicking with laughter.

Simply put, it’s not a “you” and “I” album, it’s a “we,” “us,” and “them” album.

-Ranim Ali

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